Proposal Essay Example | Topics and Well Written Essays - 2250 words - 1

Proposal - Essay Example In addition to wresting these native populations and lands from Mexico, the U.S grabbed itself many overseas colonies. While it reluctantly joined the two world wars rather late, the United States has started and waged quite a number of wars single-handedly since becoming a superpower. Interestingly, some of these wars have been merely military interventions whose justification some consider ulterior and therefore uncalled for. From this war-mongering nature of the United States and its leaders (presidents), it is strange that U.S citizens and subsequent presidents consider themselves as peace-loving people and continually deceive Americans that the U.S foreign policy serves their interests. One reason the U.S citizens elected President Barrack Obama is that they thought he would be different from his predecessor George Bush who not only started the foolish and unnecessary wars in Iraq and Afghanistan but also mismanaged these wars. It is because of Obama’s opposition to the two wars that he was endeared to the war-wary U.S citizens thus prompting his election. Unfortunately, two years into his first term in office, President Obama, who was expected to be more thoughtful on the use of U.S armed forces and the implications of crude policy tools escalated the U.S. involvement in Afghanistan and even launched a new war against Libya. Because of its love for war and military interventions in countries and regions considered enemies, strategic, or of interest to it, the United States has made many enemies in the world, more so the Arab and Muslim world. In fact, the U.S foreign policy has particularly been aggressive towards the Arab world, seen to be harboring and su pporting individual terrorists and terror groups such as the Al-Qaeda and Al-Shabab. This paper explores the United States’ foreign policy, which is marred with a lot of lies not

Customer Experience Essay Example | Topics and Well Written Essays - 3000 words

Customer Experience - Essay Example a new banking outlet, particularly in an overseas location, it is imperative for the banking institution adequately prepares for the groundbreaking exercise and positioning that will facilitate sustainability. Some of the intricate issues that determine the success of a newly opened branch in the banking sector are generally related to the first impression created regarding customer experience. Customer experience can be memorable for either good or bad reasons. How suitable and pleasant an experience gets to the newcomers is usually dependent on the trend set from the beginning. It follows that the remainder of the experience in a new market is defined in the initial stages of market positioning and establishment. Aware of these facts, Cooperative Bank and Smile UK Limited will require the detail of the following study regarding the new market in Tanzania for the creation of an appropriate customer. According to Avaya (2008, P1), both local and international banking institutions find a huge challenge to balance their strategy mix and technological capacity to facilitate sustainable customer relationships. According to the revelations of the group, today’s customer experience has changed a lot due to a number of factors. One of the most important factors that have necessitated a different approach to handling of customer experience is the easy availability of information that has impacted on customer expectations. In view of the new market in Tanzania, this study reveals some of the most important information that the management of Cooperative Bank and Smile will need to handle the changed customer experience issues in Tanzania. Comparing the banking sector in the UK to that in Tanzania, there are fundamental differences in the economic settings of the two countries. While the UK is an industrialized economy, Tanzania is a developing country, where profound differences in operations will be experienced. Performance in the developed economy presents quite

Design Proposal Assignment Example | Topics and Well Written Essays - 1000 words

Design Proposal - Assignment Example John Hopkins evidenced based model provides a strong and powerful problem-solving approach when making decision in the clinical setting. Tools that are user-friendly accompany it. The tools are for guiding group and individual users. Nurses should utilize the model because it has been designed to attain  the needs of the  nurse  practising. It is a very important framework that guides the synthesis and translation of evidence into clinical practice. Mechanically ventilated patients are susceptible to pneumonia resulting in a higher rate of getting complications and mortality. There is an increased risk of acquiring nosocomial pneumonia in mechanically ventilated patients due to supine positioning. As a result of acquiring nosocomial pneumonia, the cost involved in treatment increases and the length of hospitalization is also increased. Patients  critically ill in  the  ICU  are at a risk of dying from their critical illness as well as a secondary process such as nosocomial pneumonia. Nosocomial pneumonia affects 28 percent of the critically ill patients with an incidence rate of 6 to 10 cases in 1000 hospital admissions. For this reason, proper patient positioning is very essential. Collaboration  and teamwork are  crucial  to the success of the project. My team will be composed of five key members. Among them will include an intensive care doctor with training on  care  of  the critically ill patients and a registered critical care nurse with special training in critical care of the critically ill patients. The two specialists will provide resourceful knowledge on care of the patients. A nurse educator will also be incorporated in the team to provide education on the importance proper positioning of the patients and an ICU respiratory therapist who are important in patient rehabilitation to recovery from respiratory conditions. The last team member will be a physiotherapist who will be focused on promoting

Basic Principles of Curriculum & Instruction Essay

Basic Principles of Curriculum & Instruction - Essay Example The book consists of 5 chapters. Chapter 1 carries the title - What educational purposes should the school seeks to attain?. The chapter deals with defining appropriate learning objectives. Tyler’s book was in 1949 and yet it was forward looking as he as was able to things at present times in the light of was happening back then. In the book, he argued that learning could take place through the actions of the student. He thus said â€Å"It is what he does that he learns, not what the teacher does† (Tyler p. 63). This statement is still powerfully true up to time. Tyler therefore posited that the main player in learning is the student who wants to learn. He was in effect stating that the design of curriculum should be based on what the students does, his experience in the school and in the community. Chapter 2 is entitled â€Å"How can learning experiences be selected which are likely to be useful in attaining these objectives?† This chapter deals with introducing useful learning experiences that would enhance learning. This proceeds from the premise that what had happened in the student in the process of learning is useful in developing further learning. If we equate it with modern times, it may amount to what the present curriculum requirement for reflective learning. These are observed in many curriculums until today which implies that the work of Tyler still finds application. Chapter 3 is entitled: â€Å"How can learning experiences be organized for effective instruction?† The chapter deals with organizing experiences to maximize their effect on instruction. In this chapter, Tyler agreed with the wisdom of having to present experiences in a relevant and logical manner for understanding of the effective purpose of what were designed as educational objectives.

NetFlix company Essay Example | Topics and Well Written Essays - 500 words - 1

NetFlix company - Essay Example Another reason why the mission statement of Netflix should be reformulated is because its company philosophy does not appear in the statement. The company’s basic beliefs, values and aspirations are not reflected in their mission statement. What is clear in their statement is where their strategies are directed and what they want to be in the future. The firm’s strategy of increasing its streaming subscription globally is the appropriate strategy for the company. Over time, it is expected that their domestic DVD by mail service to decline significantly in the near future; thus, their strategy to focus on their streaming service is a good move for the company. Netflix has decreased its budget in their DVD business to allocate more to its global streaming business (Netflix, Inc. 8). One can say that this strategy of Netflix has produced the desired results because as of the first quarter of 2012, there was an additional three million streaming subscribers; therefore, reaching a total of 26 million global subscribers (Netflix 1). This strategy further strengthened their position as the world’s leading internet TV network (Netflix 1). The domestic streaming service alone contributed $67 million to the company’s profit, which is 13% contribution margin (Netflix 1). Indeed, the firm’s strategy is providing them a relevant competitive advantage and is working well for them. Another strategy implemented by Netflix that is to their advantage is their continuous move to increase the quantity and quality of their TV shows and movies. Their approach is to sign licensing agreement with TV and movie outfits and major film distributors and producers in order to reinforce their content offerings and have a steady flow of new titles (Netflix 2-3). This is a competitive advantage which they enjoy over their competitors. As

The Different International Markets Only Changing the Structures Essay Example for Free

The Different International Markets Only Changing the Structures Essay â€Å"How Ingvar Kamprad succeed to adapt the different international markets only changing the structures?† The evolution of Ikea’s organization structure changed through the years. First, it used to have an horizontal organization structure, with just one boss taking the decisions, Ingvar and the employees, manufacturing the products (Exhibit 1). Most businesses begin as simple structure with only two levels: the strategy apex and an operating level.(P79)This is an original Swedish model and it is normally used in small companies. A successful horizontal structure allows each employee to have and affirm his own perspective. Thus all the employees shape a society in their company. Eliminating the hierarchical structure deemphasizes the value of power, and accentuates the collaboration. It allows balancing the power in the structure. The first problem appeared in the 1970s:growth in the Swedish furniture market was stagnating. Kamprad felt it was time for IKEA to expand internationally. Refer to the theory from class, one of the reason why restructure is the growing of organizations.(P89) Then, the structure had to be adapted since the horizontal one was now too simple. That’s the reason why it evolved from the horizontal form to a more vertical way (Exhibit 2). As noted, vertical coordination rests on top-down command and control. (P59 )As in the horizontal one, the boss is situated at the top. However, the management was split up into two different â€Å"departments†: the Swedish and the European management. This division will be the base of the Ikea’s successful future. Dividing the management into these two segments, gave them the possibility to keep on going with the traditional Scandinavian culture; and on the other hand, improve and innovate in the European market. In the 1980s, Ikea wanted to start doing business not only in Europe but all over the world, in the USA, Canada and Asia, for instance. According to the knowledge we learnt from class,the reason why restructuring is that The environment shifts.(P89)At this time, the organization frame of Ikea had also got to be changed. In this case, the management was divided in geographical regions. Once this modification had been done, each Ikea store was able to satisfy the different consumer needs depending on the region they were located (Exhibit 3). Furthermore, between 1986 and 1990, Ingvar Kamprad elected Anders Moberg as a president; they did not have the same idea about the management and the structure, and that is the reason why the company structure changed into a new one. The leadership shift had an impact on the company’s management style.(case,P10)The environment shifts is also a reason of restructure.(P89) This new structure is divided into 3 levels: supervisory board (the top), executive board and staff. To our mind it is like Mintzbergs structural configurations: divisionalized form. Divisionalized form is based on centralization and different divisions in the same company. We can say that it is like the way of thinking of Anders Moberg, the president, because he is more committed to systematization (as refer in the case study page 10). From 2000, they opened more stores and they worked with a wider range of products, not just kitchen and garden products, but also office furniture and more traditional designs. This is the reason why new departments emerged, because of the need of specialized personnel. But the structure remain the same, this additional departments did not affect it. To sum up, we would like to highlight the importance of Ingvar for the Ikea Company, since all the decisions he made were fortunately the best ones he could have taken. Each decision was taken at the right time. Even with many difficulties, Ingvar Kamprad knew how to turn problems in opportunities, for instance with the Ikea launching in the worldwide markets. He was self-confident and believed in his company’s values and culture, and he never tried to change this but to improve it, through the combination of different types of organization structures. Many small companies may have Ikea as a reference; in the moment he wanted to enter to new markets (become international) it was forced to adapt its organization frame: evolving from a horizontal to a more vertical one. So that, we can conclude that if companies wanted to expand their business to new markets, it is necessary to change and adapt to what the moment requires. He opted to rely on traditional values ​​and strive to provide a better quality of life to consumers. The founder has always known how to analyse and follow the market surronding him. Each decision was taken at the right time. Even with many difficulties, Ingvar Kamprad has known how to turn problems in opportunities, for instance with the Ikea launching in the worldwide markets. Through this case study, we wanted to show that the current state of Ikea is thanks to Ingvar Kamprad. through this case, we wanted to show that it is the Man itself who made the corporation what it became. We also wanted to emphasize the fact that the structures change (very) quickly, thus, you must follow the market surrounding.

Television Commercial Semiotics Analysis Media Essay

Television Commercial Semiotics Analysis Media Essay In 2004, former Playboy centerfold and American reality television character Anna Nicole Smith starred in a 30-second television commercial for Trimspas diet product X-32. The principal had recently lost a significant amount of excess body weight after having appeared throughout an American reality series that seemed to capitalize on the shock value of her metamorphosis from a Playboy centerfold and fashion model to obesity in the years preceding her re-emergence as a sex symbol, presumably as a result of her use of the advertisers diet products. The dominant elements of the advertisement consisted of Smith attired in flamboyant gowns and posed provocatively in various postures and in conjunction with textual images superimposed over the visual images. A seductive female voice also emphasized the words displayed in the text. The textual component of the advertisement consisted of the words sexy, powerful, and attitude in connection with SPA portion of the manufacturers name suggesting a pneumonic connotation. The only other textual component appears in the form of the phrase Be Envied in the last frame of the commercial. A male voice is also heard saying Cutie; wont you come inside? A semiotic analysis of the commercial would focus on the psychological and social relevance of the sexual imagery and the connotations to gender roles, sexual desirability, and also to suggestions of wealth and privilege. More specifically, the advertisement highlights the reliance on gender roles and gender-based expectations in relation to independence and power, social class, and (especially) pop culture-based recognition and the influence of the link between celebrity, notoriety, and positive product association. Key Visual and Textual Elements of the Commercial and their Connotations The primary visual content of the commercial presents Anna Nicole Smith dressed and coiffed in a style that is apparently intended to draw connections (whether conscious or unconscious) to mid-20th century American film icon Marilyn Monroe, to whom Smith already bears a general likeness. From a semiotics perspective, the visual component of the commercial incorporates at least three distinct aspects of social codes (bodily, commodity, and behavioural codes); two aspects of representational or textual codes (genre and mass media codes); as well as both main aspects of interpretive codes (perceptual and ideological codes). More specifically, the commercial emphasises bodily codes (Aronson, Wilson, Akert, 2003, p.266) associated with sexuality, sexual aggressiveness, and sexual availability as Smith engages in exaggerated sexually provocative postures, gestures, and facial expressions. It also relies heavily on commodity codes (Aronson, Wilson, Akert, 2003, p.266) represented by the high-fashion gown worn by Smith and on behavioural codes (Aronson, Wilson, Akert, 2003, p.266) such as the dynamic between photographer and high-fashion model and the focus of attention on her. In that regard, the behavioural code consists of the portrayal of the respective roles of the photographer engaged in capturing images of the model on a set designed to suggest high-fashion and social privilege. To a certain degree, the use of social codes merges with textual codes, illustrating the basis of the traditional argument in favour of a broader interpretation of all semiotic codes as social codes (Hawkes, 1977, p.104). In that respect, the commercial exploits the perspective of both genre (in the apparent connection to Marilyn Monroe) and in its closely related reliance on Smiths notoriety from her (then) recent television series and her high-profile will contest proceedings over the estate of her deceased former husband, oil and business magnate J. Howard Marshall that eventually reached the U.S. Supreme Court a decade after his death in 1996 at the age of 90 (Newman, 2007). It was Smiths controversial marriage to Marshall barely a year before his death and the decade-long media coverage of her claim to his entire estate and the probate contest it precipitated that apparently catapulted Smith to infamy more than anything else (Newman, 2007). Although the case was ultimately decid ed against her in 2006, her claim to the fortune likely generated the popular perception that Anna Nicole Smith represented fabulous wealth and privilege. That image, or more precisely, the consumption of that image by the American public as a function of perpetual tabloid coverage, provided the social framework for the connotations intended for exploitation by the advertiser. Finally, with respect to semiotic coding, the commercial images rely on interpretative coding in the form of both perceptual codes and ideological codes. More specifically, the body postures and facial expressions adopted by Smith throughout the commercial trigger hard-wired psychological responses in the areas of sexual signaling and sexual arousal (Gerrig Zimbardo, 2008, p.276). The obvious intent is to establish a deeper association in that regard than merely conscious absorption of the explicit messages in the commercial. Moreover, ideological coding is used to convey one of the most important take-aways intended by the advertiser to appeal to a hegemonic female audience: namely, through the notion that the product is associated with a departure from traditional ideological views and expectations of females as passive and dependent on males, particularly for their sexual identity and power. This use of both perceptual and ideological coding (specifically in relation to human sex uality) is one of the most powerful and common themes in product advertising; it has been since the dawn of the modern advertising age (Kahle Lynn, 2006, p. 27; Ogilvy, 1982, p.26). Thematic Interaction of Commercial Elements to Convey Meaning The commercial includes superimposed text in the form of three words (sexy, powerful, and attitude) in conjunction with the individual letters in the SPA portion of the manufacturers product. While the relevance of the word sexy is literal, the words powerful and attitude both rely heavily on the discursive concepts originally introduced in the context of semiotics by Michel Foucault (Harvey Evans, 2001). According to that analysis, the choice of language in the commercial fits within a discourse, or representational system that is a function on socially relevant codes and an interpretive repertoire of concepts, values, and myths that give them meaning (Harvey Evans, 2001). The notion of power is clearly meant to appeal to women primed to value or strive for the sexual autonomy of a feminist perspective. Likewise, the notion of attitude also represents an expectation or a right to have things as they wish rather than as they may be expected by society. The only other words that are audible besides those spoken by the female narrator who breathlessly repeats sexy, powerful, attitude are delivered by a male voice who says Cutie, wont you come inside? The relevance of that phrase is also a function of Foucaults discourse concept (Harvey Evans, 2001): it is likely meant to suggest a connection to an invitation (such as from a doorman) to enter an exclusive social club or other opportunity that is only an option for beautiful members of the privileged class. Given the other elements of the commercial and their relation to the discourse pertaining to female sexual independence, it may also be meant to suggest a much more sexually explicit concept as well. The last textual image of the commercial consists of the superimposition of the phrase Be Envied in the last frames. No formal analysis is necessary to identify the discourse upon the strategic purpose of that phrase relies. Specifically, envy is a natural human response with direct connections to perceptual codes as well as to commodity codes (Hawkes, 1977, p.107). In that respect, the impulse of envy is closely connected to the related desire to inspire envy in others (Ogilvy, 1982, p. 119) and, like sexuality, it is a very common (if not universal) discursive feature in modern advertising and product marketing (Ogilvy, 1982, p. 120). The contextual relevance of the phrase is simply that users of the Trimspa product will lose weight and become more beautiful, more sexually desirable, more sexually powerful, and more envied by others in society. Conclusion The 2004 Trimspa X-32 commercial features an extremely recognisable American cultural icon believed to embody beauty, sexuality, wealth, and privilege. The fact that she happened to lose a substantial amount of weight (whether or not with the help of cosmetic surgery as had been rumoured) fit perfectly within the scope of the advertisement. The commercial emphasizes a wide range of semiotic social codes, representational or textual codes, and interpretive codes. It exploits a connection to a another former American film icon as well as several different discursive elements in relation to the modern rejection of traditional roles of and social constraints imposed on women in patriarchal societies. Those semiotic elements merge with explicit connotations associated with promises of enviable beauty and sexual desirability as well as with the exploitation of the human failing represented by the natural impulse to envy others and to inspire theirs.